It doesn’t matter what time of year you go to New York City, it’s always going to be a whirlwind of high energy and psycho scheduling (two things we thrive on, to be honest). In early September, New York Fashion Week kicks off and floods the streets, and we wanted in on the action. Cue the luggage packing, stuffed with GA’s Fall ‘19 collection, locking in partnerships with 11 Honoré and Shopbop, securing our spot at The CurvyCon, and dedicating a week to empowering women–basically the entire reason we exist! It was a good ass time, and we worked the hell outta that city. Here’s what went down...
First on the calendar, a night full of glam with 11 Honoré as we celebrated our debut on the size-inclusive online boutique. Models were dressed in designer pieces teamed with the latest Good American denim styles, and they turned Lexington Ave in front of Gramercy Park Hotel into an impromptu runway. On the rooftop of GPH, overlooking the Empire State Building, Partrick Herning (Founder and CEO of 11 Honoré) gave a loving toast to our #1 woman, Emma Grede (Co-Founder and CEO of GA). Partygoers like Barbie Ferreira, Charli Howard, Hayley Foster, Sally Singer, Margie Plus, and Lynn Yaeger danced to a killer set by dj Zuri Marley, and we sparked convos with models like Nadia Aboulhosn, Georgina Burke, Stella Duval, and Solange van Doorn. Wait, did we mention Emma and Good Squad OG, Roxy Reyes made it to Vogue.com? Look it up. We geeked out a lil’.
Next on the agenda was our two-day residence at the fifth annual theCURVYcon. Nothing could have prepared us for the enormous welcome we received from attendees and GA fans alike. The biggest hit was our denim confessional booth where women tried on GA fits and gave us honest feedback on what they loved and how we can improve. For their candid input, we gifted them with a free pair of jeans. Yes, it was bananas, but the response from the crowd left our hearts filled to the brim. There were tears shed over stories of how they’ve never found jeans that fit them so perfectly, and grateful words that made everything we do so worth it.
Another highlight is when our very own Emma Grede sat on a panel led by theCURVYcon co-founder, Chastity Valentine (see our one-on-one with Chastity below), where they discussed diversity and inclusion in the retail space. Emma touched on Good American’s mission and vision, as we begin to expand and offer more sizes, more categories, and more opportunities for our audience’s input to shape our future product.
Final stop was Shopbop’s pop-up on Spring St in Soho. Our brand recently launched on the online retail destination, and they invited us over for Emma Grede to serve up some GA product and design knowledge with help from lovely model, Denise Bidot. Before and after the runthrough, our team talked through the pieces with attendees, and drooled over the beautiful shop that’s curated by color and brand. Major heart eyes!!
All-in-all, NYFW was a success! We ran the streets, ate our hearts out, and gave the city as much GA soul as we could deliver. Til’ next time, NYC!
Before you go, peep our interview with Chastity Valentine, co-founder of theCURVYcon. Also, shop some of the pieces we wore in NYC below.